Marketing and Sales Management

Marketing and sales go hand-in-hand. The two functions complement each other. Sales drives business and generate revenue. Without sales, any organization is at risk. To increase sales, companies have to invest in sales and marketing strategies. Marketing helps to identify customers, understand the competitive environment, develop a strong brand identity and develop a compelling marketing mix. Sales persuade the customer to buy a company’s product or service using the competitive analysis and identified market segments provided by the marketing department. The two functions have different strategies and tactics, but are interlinked and focused on achieving one goal that is to generate revenue for the business. Applicants in this course will gain skills and knowledge in both marketing and sales functions.

WHAT WILL YOU LEARN?

This course will cover the following topics:

Accomplish marketing and sales objectives by planning, developing, implementing, and evaluating marketing programs.
Identify marketing opportunities by identifying the market segmentation and competitor’s market share.
Improve product/service marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Develop and support the sales team in generating business and meeting sales targets for the company.
Manage a Client Relationship Management system and ensure sales staff keep the system updated by maintaining a healthy pipeline of customers and potential revenue.
Manage social media accounts and post relevant content.
Ensure the company attends relevant industry events and conferences.
Maximize the companies Search Engine Optimization to increase inbound sales opportunities.
Manage and oversee the marketing strategy, advertising, promotion and sales activities.
Oversee budgets for marketing, advertising and promotions.
Maintain the company’s website and review data analytics.
Develop and write business and marketing plans for the company.

WHAT IS INCLUDED IN YOUR FEES?

Your fees include the following:

Your registration with Canadian Worldwide Training Centre.
Personal training materials that will be emailed to you or available online.
All assessments and case study submissions.
Your professional certification from the Canadian Worldwide Training Centre including the original mailed to you. This certification confirms that you have successfully demonstrated substantial skills, competence and knowledge in Administration and Office Management.
Support with your resume and cover letter preparation, including Linkedin profile.

PAYMENT

CWTC understands you may not have the cash or finances upfront to pay for your program. This is why we make it easy with installment options or to save if you consider an upfront payment.

1 The total fee for this program is $450 (Canadian Dollars) for a duration of 4 months study.

2 The total fee for the diploma is $800 (Canadian Dollars) for a duration of 8 months study.

Please see the payment options below:

4 Months Program

8 Months Diploma

Contact for Installments

Program	Certificate	Diploma
Fee	$450 (CDN)	$800 (CDN)
Full Payments	$375 (Save $75)	$725 (Save $75)
Installments	4 Installments $114 x 1 month $112 x 3 months	8 Installments $100 per month for 8 months
Duration	4 Months	8 Months