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LEARN REAL WORLD APPLICATIONS FROM PROFESSIONAL RENU KOHLI
Renu is a Senior Trainer at Canadian Worldwide Training Centre and a
professional in Brand Management and Strategy, Marketing Intelligence
and Market Research, and Training and Facilitation. She has handson professional experience of 20+ years, with a successful record of
accomplishments in brand strategy, growth strategies, product / market
feasibilities and launch strategy, market intelligence and research,
marketing, training / facilitation, content development / creation and
communication, including advertising strategy consulting with corporates
within and outside India.
Her consulting assignments have been for clients in diverse industries like
telecom, consumer durables and electronics, automobiles and auto parts,
FMCG, packaged goods, financial companies, building and construction,
pharmacy and healthcare, educational research, media (newspapers and
magazines), and entertainment.
With a vision to deliver simple, creditable and actionable insights for major brands, I have worked in a collaborative approach with clients in domestic and international markets like Japan, Europe, China, USA and South-east Asian countries. This experience has enabled me to develop strong analytical and project planning skills, thereby adding value to clients through thought leadership in cross-cultural and collaborative work environments.onsectetur adipiscing elit dolor
Here are the type of companies Renu has trained and
collaboratively worked with
- Automobile: Toyota, Maruti Suzuki, Honda, Hero Honda, JK Tyre
- Telecom: Vodafone, Airtel, BSNL, Nokia, Sony Ericsson, VIVO
- FMCGs: Nestle, Tropicana, Maggi, Smith Kline, Perfetti, Hershey’s, Dabur, DS–Real, Catch, Paan Gutka Amrit Banaspati, Kohinoor Basmat
- Consumer Durables: Sony, LG, Panasonic, Hitachi
- Real Estate and Construction: JLLM, Unitech
- Electronic and Print Media: Zee, Dish TV, Hindustan Times, Living Media, Dainik Jagran
- Music: Online and Internet categories
- Social: PSS, Rajiv Gandhi Foundation
- Lifestyle and Home Care Products: Amway Home, Vatika, L’Oreal, Veet, Fena
Renu offers online training to corporates, individuals and
institutions on the following topics spanning geographical areas
of India, Africa, Middle East, including East and South Asia:
- Strategy: launch and growth strategies, market penetration and diversification strategies
- Strategic Brand Management: concept of a brand; brand perception, culture and sustainability; brand extension; brand equity; brand portfolios; brand image and positioning; brand launch, performance feedback, extensions; and strategic implementations of a brand
- Consumer Insights: usage and attitude, consumer behaviour and changing attitudes
- Communication and Advertising: positioning pre and post launch tests and cues on idea generation to effectively position brands
- Marketing: market sizing, competitive environment check, and satisfaction mapping
- Soft Skills and Behavioural Aspects: focusing on teamwork and leadership
CERTIFICATIONS:
- Certification Program on Entrepreneurship, IIM Bangalore AND NSRCEL
- Certificate Program in Entrepreneurship & Leadership – Goldman Sachs USA and ISB - Indian School of Business, Hyderabad
- Certification Program on Trainer’s Training on “Entrepreneurship and Motivation” from National Institute for Entrepreneurship and Small Business Development
- Women Entrepreneurship with Cherry Blair Organization
- Master Trainers workshop on Leadership conducted by John Maxwell, Founding Partner and Certified Coach Teacher and Speaker
- Certified TTT (Train The Super Trainer) and Training Needs Analysis
CERTIFICATIONS:
- Economics Honours Graduate from Delhi University
- Management Post Graduate, MBA